oUR EXPERTISE
Company
Kaplan Test Prep
Project
Promotional campaign
Contributors
Design:
Melissa Nanquil
Denis Castillo
Copywriter:
Chris Janigian
Izzy Hughes
PROJECT BRIEF
Kaplan, their instructors have been doing their best work in virtual classes for over a decade. They’re experts at this, and that makes all the difference.
As schools started transitioning to remote learning, students were concerned about the “lack of quality learning,” so it’s time for a fact check. Kaplan does online prep differently, and it has for years— so let’s make sure everyone knows it.
I had the opportunity to co-lead the design to set up the visual direction for the overall campaign. The work below incorporated Kaplan Test Prep's
new branding, spanning product emails, paid media ads, landing pages, and more. The positive learnings from this campaign have been applied to subsequent product launches.
