Company
Cleo

Project
Organic Social

Contributors
Design & Animation:
Melissa Nanquil

Copywriter:
Allison O’Conor

PROJECT BRIEF

Cleo’s voice is always sassy and straight to the point. To help drive engagement, I work with copywriters to help bring funny ideas to life. Many of the memes made below were adapted from what was culturally relevant or trending at the time of being posted.

• Posts drove nearly 40k social tags and over 10k new followers on Instagram

• Increased the average share rate of posts on Instagram to >75%

• Saw a total of ~40 million impressions across Twitter and Instagram