Company
Cleo

Project
Digital and OOH Campaign

Contributors
Design:
Melissa Nanquil

Copywriter:
Allison O’Conor

PROJECT DESCRIPTION

In 2023, the team was pitched by one of our copywriters to create our most successful social campaign to date. We were to hire a Chief Spending Officer for a one-week period, who will get paid $10,000 and have their day-to-day life determined by the votes in in-app daily polls from Cleo users.

The submissions for the CSO were selected from TikTok with the hashtag #CLEOCSO going viral on TikTok with more than 2.5 million organic views.
The campaign was framed as a social experiment to tie in with the general Gen Z audience and user base. 

Results:

TikTok submissions, Hashtag views, In-App engagement 
Shorty Awards Finalist, 2023

Press:
Business Insider
Worklfie
Charterworks