Company
Cleo

Project
OOH Campaign &
In-person activation

Contributors
Design:
Melissa Nanquil

Copywriter:
Allison O’Conor

PROJECT DESCRIPTION

Everyone spends money on things they’re not proud of. Literally everybody. Cleo set out a cafe takeover to help people get honest about their biggest obstacle to money management (themselves) and show how Cleo’s AI can help them finally save. Being Cleo’s first offline in-person activation, I

Results:

- 362 Cleo branded doughnut freebies shared (in exchange for downloading Cleo)
- 28 free coffees (in exchange for content creation)
- Over 11.6m impressions on #savewithcleo on socials